
"Whether we're shrinking, doing nothing, growing, plateauing — misery is just a constant. So I shifted to: I'll just be useful." — Alex Hormozi
In this short, a gym owner in Los Angeles asks Alex Hormozi how he kept going during the darkest days of building Gym Launch. His answer is brutally honest — and surprisingly simple.
Misery isn't the exception. It's the baseline.
Whether Alex was growing a business, watching it shrink, sitting still, or plateauing — he felt the same misery. The variable wasn't the circumstance. The variable was purpose.
Misery doesn't go away when you succeed, rest, or grind. It just changes shape.
Key insight: Stop waiting for the suffering to end. It won't.
Instead of asking "How do I stop suffering?", ask:
"How do I make my suffering useful?"
This single reframe changes everything. Hormozi's pivot: "I'll just be useful."
Being useful gives you:
You don't need to love every day. You don't need to feel inspired. You need one anchor: be useful to someone.
That's how you survive the dark days.
Source: Alex Hormozi — "How Did You Survive Your Darkest Days?" (YouTube Shorts)