
"The worst thing in the world is you punish people when a plane crashes, but you don't give them applause when they land it right every other time." — Alex Hormozi
| ❌ Wrong Way | ✅ Right Way |
|---|---|
| Only react when something goes wrong | React to both failure AND success |
| Call out bad behavior publicly | Call out bad behavior AND good behavior publicly |
| Team learns what NOT to do | Team learns what TO DO and feels rewarded for it |
| Culture of fear | Culture of accountability + recognition |
1. NOTICE THE PROBLEM Don't ignore recurring bad behavior. Address it directly and publicly — the whole team needs to know the standard.
2. ENFORCE THE STANDARD When the standard is broken, make it visible. Hormozi posted a photo of the messy gym and told the whole team: "No one works out today." Consequences must be real.
3. REWARD THE WIN — EVERY TIME This is the part most leaders skip. When the team gets it right, celebrate it. Loudly. Consistently. A clean gym? Post the photo. Say "Great job." Reinforce the behavior you want to see repeated.
Most leaders are reactive managers — they only show up when something breaks. Great leaders are proactive reinforcers — they reward the behavior they want to see as often as they correct the behavior they don't.
If you only punish the crash, you'll never build a team that lands the plane with pride.
Based on Alex Hormozi's short: "Put Your Weights Back"