THE MAGNETIC MIDDLE PRICE HACK
💡 The Core Insight
"Where you move the middle will dictate how many of them you sell." — Alex Hormozi
If you have three price points (Small, Medium, Large), you already have a pricing superpower — and most business owners don't know how to use it.
⚙️ The Two Strategies
🔵 Strategy 1: SELL MORE LARGE
Move the middle price CLOSE to the large.
- Small: $5 | Medium: $9 | Large: $10
- The large now looks like a no-brainer steal — it's only 10% more than the middle
- Customers feel they'd be leaving money on the table NOT upgrading
- Result: More customers choose the premium tier
🟣 Strategy 2: SELL MORE MIDDLE
Move the middle price FAR from the large.
- Small: $5 | Medium: $7 | Large: $10
- The large now looks overpriced compared to the middle
- The middle becomes the "reasonable, smart choice"
- Result: More customers settle comfortably in the middle tier
🏆 The Golden Rule
Always have a very expensive option.
Even if almost nobody buys it — it makes everything else look like a deal. The premium price is your anchor. It's not just a product, it's a psychological reference point that drives sales to wherever you want them.
🔑 3-Step Pricing Framework
| Step | Action | Result |
|---|---|---|
| 1. SET ANCHORS | Define your Small & Large prices first | Creates the pricing range |
| 2. MOVE THE MIDDLE | Position middle close to or far from Large | Controls perceived value |
| 3. CONTROL THE SALE | Customers self-select into your target tier | Maximizes revenue |
Source: Alex Hormozi — The Magnetic Middle Price Hack | Acquisition.com_